Debate – Low Cost versus Productivity Features – what will get the ITSP industry through the recession?
I attended the ITSPA council meeting in London today. One of the topics of discussion was the content of the forthcoming ITSPA workshop in Town on 12th March (ask me for details if you don’t already have them).
We had it down as “opportunities and threats in the recession” or words to that effect. Not much detail. The debate then covered a range of subjects that might be suitable for the workshop ranging from whiz bang new video phones to just lower cost services.
What we came up with, and I think this is going to make for a highly interesting afternoon, was a debate on whether it was lower costs or new features that was going to make people buy our services and get the industry through the year or two ahead.
Personally I think it is both but I am looking forward to the debate. If anyone wants to come let me know. There is a dinner afterwards and these are normally great evenings.