Just had a slightly disappointing junk email from Microsoft. I don’t normally bother opening this “legitimate spam” that pushes a company’s products but the subject line for this one was “Proud partners of the 2013 British & Irish Lions tour to Australia”.
You might guess where my thinking was here. Maybe it was a free draw for a trip to Australia for the Lions Tour. I’m in I thought, clicked and downloaded the pictures. The disappointment came when I read the following:
“Your First Windows 8 app in minutes
Joshfire is an online tool that Microsoft have partnered with to enable you to create a free and simpler than ever Windows 8 app for your business. Simply select a template, then add your existing sources of online content – Flickr for photos, YouTube for videos, blogs, social feeds and so on.
Even better, for the next 6 weeks Joshfire is free. And what’s more, if you’re one of the first 250 to create an app with Joshfire, we will give you a lovely Microsoft British & Irish Lions commemorative toy. ”
Am I alone in thinking that the Microsoft marketing is somewhat off the mark here? A there can’t be that many people developing apps for Windows 8 and B is a lovely commemorative toy the right incentive?
Well as I write this I’m changing my tune from contemptuous disappointment to
idle nay vague curiosity so that I can see what it’s all about. After all I do have a Windows 8 PC and a Nokia Lumia 920 Windows 8 phone. I just clicked on the “Create your first Windows 8 app” link. Oops. Got the following screen:
My vague curiosity changed back to a disinterested disappointment. No lovely commemorative toy for me eh? Also ah well! I will make it on another Lions tour some day. I went to South Africa on the last one with the Commons and Lords Rugby Club. Had a great time.