Slightly disappointing email from Microsoft :) #joshfire

Just had a slightly disappointing junk email from Microsoft. I don’t normally bother opening this “legitimate spam” that pushes a company’s products but the subject line for this one was “Proud partners of the 2013 British & Irish Lions tour to Australia”.

You might guess where my thinking was here. Maybe it was a free draw for a trip to Australia for the Lions Tour. I’m in I thought, clicked and downloaded the pictures. The disappointment came when I read the following:

“Your First Windows 8 app in minutes

Joshfire is an online tool that Microsoft have partnered with to enable you to create a free and simpler than ever Windows 8 app for your business. Simply select a template, then add your existing sources of online content – Flickr for photos, YouTube for videos, blogs, social feeds and so on.

Even better, for the next 6 weeks Joshfire is free. And what’s more, if you’re one of the first 250 to create an app with Joshfire, we will give you a lovely Microsoft British & Irish Lions commemorative toy. ”

Am I alone in thinking that the Microsoft marketing is somewhat off the mark here? A there can’t be that many people developing apps for Windows 8 and B is a lovely commemorative toy the right incentive?

Well as I write this I’m changing my tune from contemptuous disappointment to idle nay vague curiosity so that I can see what it’s all about. After all I do have a Windows 8 PC and a Nokia Lumia 920 Windows 8 phone. I just clicked on the “Create your first Windows 8 app” link. Oops. Got the following screen:

joshfireMy vague curiosity changed back to a disinterested disappointment. No lovely commemorative toy for me eh? Also ah well! I will make it on another Lions tour some day. I went to South Africa on the last one with the Commons and Lords Rugby Club. Had a great time.

Ciao baby.

Published by Trefor Davies

Liver of life, father of four, CTO of trefor.net, writer, poet, philosopherontap.com

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  1. Trefor Davies

2 Comments

  1. It is by the way noticeable when looking at Windows 8 mobile apps on the Nokia Lumia 920 that lots of them are sponsored by Microsoft. Joshfire appears to be an independent company and is presumably getting a lot of support from Microsoft to launch its product.

  2. It will also be interesting to see if there is much action on the #joshfire hashtag as a result of the Microsoft email campaign. Other than my tweet you have to go back 4 days to the next and then 6 days.

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