ecommerce End User

Apple store y

Made a purchase from the Apple Store in Florida Mall in Orlando. It was the first time I had made such a purchase. I’m not a big Apple fan. I was greeted at the door and handed on to a “personal shopper” (my term not theirs) who stuck with me to offer advice on the purchase. I didn’t really need advice. I just used their wifi to check up on my Facebook messages to make sure I was getting the right spec before I pushed the green button.

To my surprise there wasn’t a till area. The guy had a handheld device and processed my credit card there and then. Oo okay. Novel. I asked him if he could email me a receipt and, oo, their system already had my email address. Not sure I like that. I thought I’d deleted my card details from the Apple Apps Store or whatever it’s called. Apple had the number registered against my Apple ID.

Didn’t feel comfortable in that shop. I felt it was full of like minded people but they were not like me. I realise that lots of people do like Apple stuff so we all have to accept that people are different.

One thing I did notice on my retail spree in Orlando was the credit card processing systems. In NASA’s Kennedy Space Centre they just swiped my card. Anything below $100 apparently didn’t need a signature. Most retail outlets and bars had a gadget you used to sign but anyone could have done that. If it was a stolen card nobody was checking the signature against the one on the card which in any event was unlikely to match. those electronic pads don’t make for a good signature. Presumably all they are any use for is for when you dispute a transaction you can point to the fact that the stored signature looks nothing like your own.

Made me appreciate our own chip and pin system. Spent far too much but hey… you can’t take it with you and at least I got a couple of Tommy Bahama shirts.

Trefor Davies

By Trefor Davies

Liver of life, father of four, CTO of, writer, poet,

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