Philip Little of Lincoln cloud based telephony service provider Bluecube discusses the growth of cloud services in Lincolnshire
The trend in businesses moving to cloud services in Lincolnshire has been gathering momentum for quite some time now. However, at Bluecube, we have seen an exponential growth in this over the last 18 months in particular, so why is that?
The swing could be attributed to increased awareness of hosted voice services through better marketing and advertising efforts from providers and networks. The technology gets better, slicker and the argument to move to cloud services more compelling than ever, but we think the main reason so many businesses are moving to the cloud is because of the availability of superfast broadband services.
The majority of businesses, regardless of their size or industry now have superfast broadband available to them, yes even in Lincolnshire! What this article centres on is whether these businesses are taking full advantage of the speeds they now have at their disposal.
If you upgrade to superfast broadband and carry on working the way you always have done, you’re not going to see huge changes. Yes you will be able to open large email attachments much faster and streaming video should be a much smoother experience (goodbye buffering!), but that’s about it. Once you have the speed available you’ll need to adopt a cloud strategy to take full advantage of your investment.
That might sound complicated, expensive, and scary or even a little over the top if you’re only a small business, but bear with me on this – a cloud strategy can be as simple as deciding your one man business is going to move all documents from an external hard drive to something like, Google Drive and start using Skype for calls. If you’re a larger company it might mean that you start to work on a migration plan to get rid of your legacy on site equipment (phone system, servers, storage) and start moving services, data and processes into the cloud. Whatever the size of your of business or the business you are in, you’ll need to start thinking differently to take advantage of this opportunity.
What opportunity I hear you ask? A recent report from Deloitte has shown that SMB’s that use cloud technology grow 26% faster and deliver 21% higher gross profits. 85% of those surveyed believe cloud enabled their businesses to scale and grow faster. This means that the advantage of being a city based company is slowly disappearing. Small businesses now are also able to compete on a more level playing field with larger businesses, as cloud services are generally charged on a per user/per license basis. Small companies can now have the same specification phone system as a large corporate because they don’t have to invest in expensive equipment, as it’s all hosted in the cloud. Starting to get the full picture now?
To realise the full potential of superfast broadband and the real savings you can make through replacing on site equipment and resources with cloud based services, you’ll need some expert advice. There are plenty of companies out there that can help guide you through the process, Bluecube are just one of them.
One thing is for certain, the cloud revolution will continue and it will grow until either it cannot be ignored or your hand is forced. For example, BT have announced that digital ISDN services will have been completely phased out within 10 years and replaced by the 21st century network (i.e. internet based) completely.
Philip Little is Senior Business Development Manager of Lincoln based Internet Telephony Service Provider Bluecube Telecom.
Footnote by Trefor Davies
The concept of Internet Telephony is growing in popularity. Although it has been around for over a decade in the early stages of the market growth was stymied by the lack of good broadband upload speeds.
With the advent of superfast broadband this has changed and the reliability and quality of experience of cloud services has dramatically improved. If you have fast broadband then the move to cloud services is a no brainer and most of trefor.net’s business is conducted through this medium.
Read our other posts in Lincolnshire Broadband week
Broadband for all by Tref http://www.trefor.net/2015/11/11/broadband-for-all-our-rights-to-access-utilities/
Could we have a B4RN in Lincolnshire (B4RL) http://www.trefor.net/2015/11/11/broadband-for-all-our-rights-to-access-utilities/
Gigaclear Ultrafast broadband in Lincolnshire by CEO Matthew Hare http://www.trefor.net/2015/11/10/gigaclear-ultrafast-broadband-in-lincolnshire/
BT fibrebroadband Managing Director Bill Murphy discusses superfast broadband progress in Lincolnshire http://www.trefor.net/2015/11/09/bt-superfast-broadband-lincolnshire/
Lincolnshire broadband programme update by Steve Brookes http://www.trefor.net/2015/11/09/lincolnshire-broadband-programme-update/