Yesterday when I signed in for Cloud Expo Europe the guy handing out the badges pointed out a “win an iPhone 5s free draw” for visiting the Telehouse (might have been Telecity – I no longer have the card) stand. All I had to do was take a scratchcard along and see if I’d won.

I duly scratched off the silver scratchey off bit and found a number between 1 and 9,999. Looked like a pretty low chance of winning. In exchange for almost certainly not winning an iPad I was probably going to have to let them scan my badge and stick me on a spam list. Considering also I am not an iPhone fanboi I declined the offer and didn’t specifically head for their stand. It’s a problem, getting people interested in looking at your stuff as opposed to someone else’s.

This morning I wondered whether Mobile World Congress had finished. After the flurry of “exciting” product launches (the Samsung Galaxy S5 and the, erm…) things have gone quiet.

Today is the last day, apparently. At MWC2014 there are 1,951 exhibitors. One thousand nine hundred and fifty one!!! How on earth do you stand out amongst that lot? There must be a much easier way of getting seen.

The web is the only answer. These big shows have to be replaced by website interaction. Ok I hear the argument that says the benefit of going to a trade show is the networking. That can easily be done at specific networking events over a glass of lemonade and a canape. Not too many canapes of course – you will want to do your own fair share of talking:)

Trefor Davies, trefor.net, not in Barcelona.

PS I hear that half the SGS5 RAM is taken up by its Android firmware load!