1. Dan

    Tref, how true. I like it when they put weights and measures of the same products in different units of measurement. Buying beer and comparing light years to pints!!

    It will come as no surprise to you that I wrote to Tesco last year about how their poor results are linked to their approach to customers. With a large family, our spend for supermarkets is high and for some reason I felt compelled to tell them why we had stopped buying our main shop from them.

    Back in the day my first business had worked for Tesco, doing the early online shopping and a few other projects. So I thought I would give then my views.

    I feel that they have got too clever with their selling, the ruthless efficiency, the organisation of stores to make me buy things and the manipulation of pricing that makes feel dirty whenever I buy them.

    I said they needed to make the brave move to become honest again and ditch fake offers. Plus, why do they not become the first supermarket that uses technology to communicate and highlight the best deal. When buying online you have to search every size of beans on offer then use your calculator to work out which is the best value. Why can they not do this for me? They have a computer running the website that could do it for me like a traditional old school shopkeeper would have done back before mercenaries took over.

    I got the best reply. A standard corporate message about caring for customers and thanking me for my ideas.

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