Earlier this year I spent an appreciable chunk of my life filling out awards entries. Three of them were for the ISPAs. Google it. These awards entries have pretty strict entry criteria and very fixed number of words that you are allowed to use. Not nearly enough space to adequately cover how great you are at what you do.
However you have to put yourself in the position of the judges, whoever they are. They don’t want to have to plough through several editions of War and Peace (Tolstoy) when they are giving of their time free and gratis. So it takes ages to condense War and Peace into 500 words or whatever the number was (war was waged, someone won).
Anyway the upshot is that of the three categories entered by Timico we made it to the shortlist for all three: Managed Service Innovation, Customer Service and VoIP, as I recall. Yay.
This is great news because we are up against a lot of other great companies with great services (what a great novel War and Peace was). Great.
Companies enter these awards because if you win it means you have bragging rights and can show off to customers and prospects and hopefully turn the prospects into new customers. I think you know what I’m talking about. So I’m reasonably chuffed to make it to all three shortlists.
Details here. Wish us luck on the 11th July. If you’re going come and say hello.