Categories
Apps Business UC voip

Ribbit & BT – Unified Communications

BT has bought a company called Ribbit based in Silicon Valley, California. Why is this interesting or significant to the UK business community? Maybe it isn’t.

However there is a chance that in the UK we will see the effects of this acquisition in the next year or two. Ribbit provides the hooks to make voice calls from different applications. In itself this isn’t anything special – Timico could do the same thing using it’s Nortel 5200 platform given the time and inclination.

Ribbit has tried to make it easy for 3rd party developers to do so and as a company whose sole reason for existence seems to have been to do this then one must assume that they would be doing a good job of it.

I think my one observation relates to what BT expects to do with the platform. It seems to me that Ribbit is set up as an applicaton for a wide community. I suspect BT might just use it to develop their own embedded voice applications. This to me would be a lost opportunity. Here BT has the chance to position itself at the centre of a Web2.0/VoIP2.0 world in the UK but it needs to keep Ribbit open to all to do so.

In the world of voice, at least in business voice and Unified Communications, it is also important to keep the activity and platform UK centred when selling to UK parties. This is why I believe that a Webex service with a voice platform based in the USA will never have a huge market reach in the UK. The same applies for the apparent efforts of Microsoft with hosted OCS.

Timico is based in the UK, offers UK services and telephone numbers, and I believe will be going head to head with Microsoft and Cisco in this space. Of course in other areas we will be partnering them. Interesting times…

Categories
Apps Business UC voip

Ribbit & BT – Unified Communications

BT has bought a company called Ribbit based in Silicon Valley, California. Why is this interesting or significant to the UK business community? Maybe it isn’t.

However there is a chance that in the UK we will see the effects of this acquisition in the next year or two. Ribbit provides the hooks to make voice calls from different applications. In itself this isn’t anything special – Timico could do the same thing using it’s Nortel 5200 platform given the time and inclination.

Ribbit has tried to make it easy for 3rd party developers to do so and as a company whose sole reason for existence seems to have been to do this then one must assume that they would be doing a good job of it.

I think my one observation relates to what BT expects to do with the platform. It seems to me that Ribbit is set up as an applicaton for a wide community. I suspect BT might just use it to develop their own embedded voice applications. This to me would be a lost opportunity. Here BT has the chance to position itself at the centre of a Web2.0/VoIP2.0 world in the UK but it needs to keep Ribbit open to all to do so.

In the world of voice, at least in business voice and Unified Communications, it is also important to keep the activity and platform UK centred when selling to UK parties. This is why I believe that a Webex service with a voice platform based in the USA will never have a huge market reach in the UK. The same applies for the apparent efforts of Microsoft with hosted OCS.

Timico is based in the UK, offers UK services and telephone numbers, and I believe will be going head to head with Microsoft and Cisco in this space. Of course in other areas we will be partnering them. Interesting times…

Categories
Business events UC voip

The ITSPA AGM and Summer Reception

The annual ITSPA bash went ahead yesterday. Numbers were down a little, I suspect because of the encroachment of the holiday period. However once the formal proceedings were over we had a great set of panel debates and a talk from VoIPWatch blogger Andy Abramson.

 

I was down to moderate the Unified Communications panel. However due to illness I was stitched up with moderating the SME panel as well. This worked out ok because I was in two minds in the first place which one to go for. Timico’s sweet spot is SME but the sexy market leading stuff is Unified Comms (for the SME market in Timico’s caseJ ).

 

Interestingly of the fifty or so attendees the four panellists (Steve Mackenzie of ICU Global, Andy Abramson, Andrew Penn of Siemens Enterprise, Tony Cocks of Microsoft) and myself represented 5/6 of the organisations in the room involved with UC. I therefore invited Mark Owen of Nortel up to the stage to fill a spare chair and take part in the debate.

 

The fact that there were no other ITSPA members claiming to offer UC services is interesting. They are either offering straight dial tone products as is the case with the likes of Tesco and Orange Home (they may disagree with me) or are in the PBX replacement business.

 

There is an argument that says that the business market doesn’t want UC. However my take on this is that demand for UC is just about to take off as environmental and financial pressures come to the fore.

 

Key takes from the day?

 

Some big SIP trunk deals happening –  one company was spending £50k a month on call traffic with one ITSP.

 

Microsoft is launching a hosted version of OCS and is looking to locate one of its servers in Ireland. This is a direct service being launched by Microsoft. Not a partner play. Obviously the concern is that Microsoft’s marketing dollars can heavily influence their market share here. However after some debate the team came to the conclusion that this is an opportunity. Microsoft will make the market but a substantial number of customers will not want to deal with the big behemoth.

 

Also when it comes to selling communications to the SME market, which is a substantial chunk of the opportunity in the hosted space, customers like the direct touch. They need the confidence of knowing that they can trust their supplier and know who to call when they have a problem. Accessing support via an anonymous call centre won’t work for everyone. 

Categories
Business video voip

WWF, VC, HD @wembley

You might ask yourself what WWF has to do with VC and HD? In fact you are probably wondering what the acronyms actually stand for and what have they got to do with Wembley.

 

We are talking World Wide Fund for nature, Video Conferencing and High Definition. (I knew that do I hear you say 🙂 ) and all three were being discussed at a Polycom seminar held looking down at the magnificence that is  the pitch at Wembley Stadium.

 

WWF is launching a programme to help businesses cut the number of flights by 1 in 5 and as a leader in the VC game Polycom found it expedient to have representatives along to make a presentation.

 

Obviously Polycom is using Global Warming and the need to reduce carbon footprints as a sales tool for its VC systems but the cynics amongst you should not poo poo this as it is a perfectly valid/nay sensible thing to do. VC does help cut down on business travel and thus helps save the planet as well as reducing costs.

 

One of the reasons I attended was to hear what Polycom was doing with Microsoft on OCS. Turns out they make some of the handsets and are producing a couple of VC products (HDX4000 and HDX8000) that integrate with OCS (more details anon I’m sure).

 

What really interested we was the fact that Microsoft has 11,000 staff working on rich media collaboration, apparently more than the rest of the industry put together. One of the OCS phones doesn’t even have a keypad. Microsoft is saying that you only need your desktop. The Polycom perspective on this is that businesses haven’t gone for desktop VC because of the difficulty of maintaining dispersed resources. It’s hard to see Microsoft getting this wrong.

 

A number of OCS case studies were presented. Gibson guitars reduced calling costs by 75% using OCS.  Prodavka reduced phone costs by 50%

 

There were lots of other interesting facts being bandied around:

 

  • China is the second biggest market for VC behind the USA
  • The biggest issue facing adoption of VC is the ability to reserve resources. ie room booking
  • The average HD system cost is $8k cf $200k for telepresence.
  • In 2008 there will be 1500 telepresence systems sold worldwide. By 2012 this is expected to grow to 17,000.
  • Interoperability between different vendor systems is still an issue
  • 1 long haul flight is equivalent of 12 months driving from a carbon footprint perspective
  • Air travel is the fastest growing contributor of CO2 – 3% today, 25% by 2030
  • The fastest ways of reducing CO2 generation include power saving data centres, extending networks to home workers and increased usage of collaboration and content sharing tools (video and voice conferencing) as alternative to travel.
  • The M4 motorway at Slough is operating at 150% capacity
  • The average traffic speed in London is 8 mph – no increase since the horse and cart !
  • PWC avoided 1.1 million miles of travel through use of VC resulting in the saving of 198kg of CO2
  • BT has claimed £238m benefit to their business by use of VC – £100m based on travel cost benefits and the rest based on productivity improvements including reduced staff sickness
  • Nortel has saved $60k a week on travel due to telepresence with 10 systems worldwide
  • A Yougov survey in 2007 said 37% of face to face meetings were deemed unnecessary
  • If European companies cut travel by 20% there would be a saving of 22m tons of CO2 a year

Finally Polycom played some impressive videos including http://www.youtube.com/watch?v=w4H0BR_8wy8